銀座 Sony Park Walkman 40 周年特展巡禮;找尋屬於你記憶中的那款令你感動的 Walkman

2019.07.18 11:18PM
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Sony 在 2016 年歡度集團成立 70 周年,而在今年也是 Sony 旗下重要產品 Walkman 的誕生 40 周年,在前身為 Sony Building 的 Ginza Sony Park ,也藉此在今年 7 月 1 日到 9 月 1 日間,舉辦 WALKMAN IN THE PARK 的 Walkman 40 周年紀念特展,將地上一樓到地下四樓變成 Walkman 的主題展館,陳列許多 Sony 歷史上重要的 Walkman 產品,並且有期間限定商品在展會期間販售,接下來就跟筆者簡單的逛一下這次的特展,或許會在其中找到屬於你年代最酷的那一款 Walkman 哩。

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▲迎賓的超巨大 Walkman 是第一款運動型隨身聽 WM-F5

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▲前往地下一樓入口的牆面就是這次的主題" WLAKMAN IN THE PARK "

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▲雖然與此次 Walkman 特展無關,不過 Sony Park 地下一樓的時鐘現在由 12 具 Xperia Agent 與液晶螢幕組成

在地面樓層陳列的,是一台超巨大的 Walkman ,不過或許會有人好奇為什麼是這款黃色的 WM-F5 ,而不是老祖宗 Walkman TPS-L2 ?這是因為這台超巨大 Walkman 要在展期內無風無阻的佇立在廣場上,ˊ而 WM-F5 雖然不是第一款 Walkman ,卻是 Sony 第一款運動防潑水的 Walkman ,鮮豔的黃色也吸引許多遊客駐足合影留念。

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▲提供遊客借用由演員渡邊篤史錄製的語音導覽,當然也是使用 Walkman A50 播放

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▲地下二、三、四層為 My Story , Mu Walkman 的展覽,由 40 位日本名人選出代表他們回憶中最經典的 Walkman 與歌曲

此次地下二、三、四層穿插名為 My Story , My Walkman 的展覽,由 40 位日本名人挑出他們回憶中最具代表性的一款 Walkman ,以及一首他們熱愛的音樂,而旁邊也會註記該位名人當時的年紀以及選擇這首歌曲的原因。此外, Sony 也在 Instgram 募集民眾投稿,只要在 Instgram 貼出照片、寫下代表自己回憶中的 Walkman 與音樂,並標記" #mywalkman 就可加入活動。

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▲ Sony 也號召消費者翻出家中珍藏的機種

此外, Sony 也還舉辦 WANTED! Walkman 的號召活動,有幾款在市面上相當難尋的特別版 Walkman 就連 Sony 本身也找不到, Sony 希望藉由此次展覽,希望家中還擁有這些特別版 Walkman 的消費者,可透過 Instgram 秀出他們的珍藏,同樣也是在 Instgram 貼文後,加上"#WANTEDwalkman ",不知道有沒有台灣的消費者剛好家裡還留有這七款特別版的 Walkman 的呢?

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▲由四驅車藝術家創作的個性化 Walkman

在地下二樓,則是與日本知名的四驅車創作藝術家 Funny Dress-up Lab 合作,將幾款 Walkman 經由 Funny Dress-up Lab  之手點綴,成為獨特的藝術作品。

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▲地下四樓的 Walkman 牆有著以超過 200 台 Walkman 構成的 6 米寬 Walkman Wall

在地下四樓則在牆面布置了 Walkman Wall ,以約 230 台以上,跨越錄音帶、 CD 、 MD 、數位等世代,型態不一的 Walkman 排列而成,雖非所有指標性機種都有出現在牆上,但亦有多款不同時期被燒友視為神器的機種,或是某個年代只要擁有就是他人目光焦點的指標性機種,像是筆者在大學時的室友所購買的 D-EJ01 就是當時羨煞他人的紀念機,以及在前幾年發燒友回過頭去玩 MD 時,筆者朋友曾擁有的 MD 機種,或像當年筆者第一台 CD Walkman 的類似形式的平價機種等,也都在這面 Walkman Wall 牆面可以看到。

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▲地下三樓快閃店的 Walkman 紀念 T-Shirt

Sony 也藉此次 WALKMAN IN THE PARK 推出限量商品,在地下三樓的快閃商店,每個周六都會推出一款新圖案的紀念 T-Shirt ,不過每一款的數量都不多,像是前兩款 T-Shirt 早已賣完,而上周六才推出的第三款成人款 T-Shirt 到周四已經剩下白色的小尺寸,也難怪會有每人限購兩件的限制。

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▲蓋滿章可兌換錄音帶造型的 Walkman 型錄

同時也別忘了在地下一樓的櫃檯拿取介紹,並拿著介紹的背面去地下一到三樓找尋四個不同 Walkman 印章,蓋滿後可兌換做成錄音帶造型的 Walkman 型錄,裡面有著歷史上每一款 Walkman 的圖片與簡介,對 Walkman 愛好者可說是必收的夢幻級紀念品。

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▲地下一樓的 AIBO 雖然與 Walkman 無關但還是很可愛...

雖然可愛的 AIBO 與此次活動無關,不過幾乎每個跨進地下一樓的參觀者,看到 AIBO 之後還是會跟他玩一玩。

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▲四十而立的 Walkman 也面臨音樂產業數位轉型的挑戰

邁入四十年, Walkman 雖然在近年又重新有不錯的表現,不過隨著音樂產業走入數位檔案,並從傳統載具走到串流世代,隨身播放音樂的型態也大為不同,以純粹播放音樂為使命的 Walkman 已經難回到上個世紀人手一台的盛況了,事實上就連可說是接替 Walkman 在數位音樂初期有著領到地位的 iPod 現在也不再是蘋果的搖錢樹,雖然現在 Walkman 正歡度四十歲生日,不過也是面臨整個音樂產業的另類中年危機,也希望 Sony 在四十周年之際,能夠打造一款新世代的紀念性 Walkman ,讓 Walkman 的粉絲能夠重溫美好的音樂回憶。

1 則回應

  • 我敢說~~~SONY漏掉了一台Walkman,NW-MS70D🤔
    2019-07-21